Marketing Manager

Beetroot Academy is on a mission to provide high-quality tech education and empower individuals to build successful careers in the digital economy. We are passionate about bridging the skills gap and creating opportunities for learning and growth, both for aspiring and existing tech professionals. 

We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts and drive the growth of Beetroot Academy, primarily in Ukraine and the Nordics. This person will be responsible for developing and executing the overall marketing strategy, managing key channels including paid ads, organic/SEO, and overseeing the marketing team and budget. 

We're looking for someone who embodies a data-driven approach combined with a hacker's mentality full of curiosity and creativity. The ideal candidate will have a strong track record in digital marketing, strategic planning, and team leadership. 

Your Future Tasks

• Maintain, optimize, and report on key channels such as paid ads and organic / SEO

• Keep a clean funnel by setting up and tracking KPIs; CRM management

• Explore new channels through test-driven approach

• Works closely with your colleagues in marketing, sales, and product to distribute content across various channels

• Mentor, coach, and manage a small team of marketing professionals; share learnings, best practices, and execute new marketing ideas

• Manage relationships with external agencies and freelancers to ensure timely and effective execution

Minimum qualifications: 

• 3+ years of experience in marketing with a proven track record of crafting and executing marketing strategies across a variety of channels

• Strong ability to test, learn, and iterate marketing campaigns to meet KPIs

• Empathy and a keen understanding of customer decision-making processes

• Experience managing marketing budgets 

• Experience managing agencies and/or freelancers

• Excellent teamwork and communication skills

• Proficiency in English (B2+ level) 

• Growth-mindset, especially around your own professional development as part of a growing team 

Would be a plus:

• In-depth experience with Hubspot and Webflow

• Experience in a leadership or management role

• Experience in B2B marketing or sales

• Experience across European markets, especially the Nordics 

• You love borsch!

And here’s what we offer:

• Respectable compensation on the mid-market level

• Educational benefit, enroll in any of our courses free of charge to build or expand your skills 

• Opportunities for professional development and career growth in various directions 

If you think we are a match, send us your CV and portfolio. We will contact you soon. Have any questions? Just drop us a message. We’re always up for a chat.

About Beetroot Academy

Beetroot Academy is a Swedish-Ukrainian education technology company preparing today’s tech workforce for the needs of tomorrow. Since 2014 we have trained over 14,000 individuals across the world in software development, design, management, working with GenerativeAI and other rapidly-growing technologies.