Lead Market Research Analyst

Laba Group is an international company in the Edtech sector. We help people acquire relevant knowledge and drive their careers forward. Together with 800+ colleagues, we operate in 8 markets and develop 5 educational brands.

We are advancing online education, teaching thousands of students, and creating innovations that shape the entire European market.

Here’s a quick overview of us:

• 2015: Launched the business school Laba
• 2019: Welcomed Skvot and robot_dreams to our company group
• 2020: Opened offices in 5 European countries
• Leading the online education market in Eastern Europe
• Launched 1,400+ courses and taught 200,000+ students from over 50 countries
• Our instructors include experts from Google, Microsoft, Netflix, and Nike
• Coming soon: Becoming an EdTech Unicorn 

We are expanding and seeking a Lead Market Research Analyst to drive high-quality insights and actionable recommendations, empowering our team to develop exceptional products. This role involves leading the team, establishing efficient processes, and leveraging automation and AI to drive innovative change.

This is a full-time position, with a remote/onsite work format.

What will be on your task list:

• Lead, mentor, and manage a team of Market Research Analysts, fostering collaboration and innovation.
• Set team goals and priorities, aligning them with company objectives and KPIs.
• Act as the key point of contact between the Market Research team and other departments, facilitating seamless communication and cooperation.
• Develop and implement strategies for identifying and testing potential digital educational product ideas.
• Guide the team in conducting in-depth market research to analyze trends, audience preferences, and competitor offerings.
• Deliver high-quality, actionable insights and detailed reports to stakeholders.
• Oversee the execution of testing strategies, including campaign design, budget allocation, and performance tracking.
• Collaborate with internal teams to implement and scale validated product ideas efficiently.
• Present research findings and actionable recommendations to senior leadership to influence strategic decisions.

Skill pack for high-quality performance:

• Written and spoken English is at the Upper-Intermediate level, with proficiency in Ukrainian.
• 4+ years of experience in market research or strategy development, with at least 1 year in a leadership role.
• Proven track record of managing and mentoring teams to achieve measurable outcomes.
• Expertise in developing and implementing effective strategies for product or topic validation.
• Experience in optimizing, and automating processes using AI.
• Advanced analytical skills and proficiency in tools such as Tableau, Power BI, or Google Analytics.
• Deep understanding of digital marketing metrics and their application in market research.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders.
• Strong project management skills to oversee multiple initiatives and ensure timely delivery.

About the benefits of working at Laba Group:

• Initiative and Growth: We champion a proactive mindset, bold ideas, and a willingness to embrace change. Laba isn’t about going with the flow — it’s about pushing the world forward.
• Vertical and horizontal growth: 83% of our Heads of Departments and Team Leaders have been promoted internally.
• No micromanagement or bureaucracy — only automated processes. Feel free to experiment, propose, and implement your ideas.
• The opportunity to influence the product on a Global scale: see the tangible impact of your work and understand its value.
• Compensation for external learning, equipment, sports, and mental and physical health.
• Unlimited vacation and generous sick leave tailored to your needs.
• +1000 points to your knowledge and skills. You’ll work with various tools, formats, and processes. Plus, you’ll collaborate with our international teams, who are ready to share their wealth of knowledge and insights!

Our recruitment process is transparent and clear: interview with a Talent Partner > test task > interview with Lead Business Analyst and Head of Analytics > meeting with the Global CEO.

Feeling energized? 

Don’t waste time. Send your application now. :)