This individual will be responsible for developing brand strategies together with marketing manager, marketing plans, and product innovations to drive product growth. Candidate should feel comfortable working cross-functionally, especially in cooperation with Sales in order to execute strategies and ensure brand consistency.
Main responsibilities:
- Participate in development of brands’ strategy and plans to achieve financial targets
- Analyze consumer trends, market dynamics, customers’ category needs and changes, competitor’s performance and proactively offer actions addressing issue/opportunities
- Lead NDPs launch: product / concept qualification, commercialization of launches, alignment with stakeholders
- Lead planning and execution of brand communication campaigns
- Closely cooperate with Head Quarter and Local Team (Sales, Trade Marketing, Supply Chain, Finance)
- Coordinate agencies work to produce high quality marketing materials
- Brands: ARKO Men, Duru, Activex, Fax, Sanino, Evy Baby
Requirements:
- 1+ years of relevant FMCG experience in Marketing (or 2+ as Assistant Brand Manager);
- Leadership Skills
- Strong analytical skills
- Creativity and out of the box thinking
- Proactivity and self-sufficiency skills
- Strong organizational and project management skills
- Presentation Skills
- Good knowledge of brand marketing and trade marketing basic principles
- Good knowledge of the market, consumer and shopper trends
- English language – upper intermediate
ABOUT EVYAP
EVYAP is a multinational FMCG company playing in personal wash, skin care and shaving categories.
EVYAP performs an important part of the soap and personal care product exports of Turkey and transports its name to more than 100 countries. Evyap has been manufacturing in 3 different countries compatible with European standards and besides it has built the world’s biggest Oleochemistry Plant in Malaysia.
Important brands like Duru, Arko Men, Arko Nem, Evy Baby, Fax and Activex are embodied by EVYAP.
Evyap, with innovative studies and investments, cares to use natural resources in a productive way. Owing to its strong Research & Development Center, Evyap has been working on the personal care and cleaning products in a customer-oriented way. With more than 3,000 employees, Evyap is one of top 100 industrial corporations of Turkey and makes “contracted production” with world’s leading brands.
Starting off with the love of soap, Evyap will continue to work for a cleaner future both for the World and our country with all of its existing power and will continue to enrich your life.
Website: www.evyap.com.tr/en

Журавский Вадим