Удаленная работа
In App media buyer
Удаленная работа
Полная занятость
Requirements:
- 2-plus-year of successful proven experience with In-app in the iGaming (Gambling&Betting) field in Direct Advertiser/Media Buying Team — MUST HAVE ;
- Ability to effectively manage large advertising Budgets (from $50,000 per month)
- Availability of successful cases in the gambling niche in the CIS/Latam markets;
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
- Experience in working with Antidetect Browser and Tracking Systems;
- A high-level understanding of how the major advertising in-app platforms (Unity, Moloco, ironSource, WakeApp, AppLovin, etc.);
- Ability to moderate creatives and links on the previously mentioned platforms;
- Ability to work independently with platforms for collecting and analyzing user activity data on websites and mobile apps (AppsFlyer, Adjust, etc.);
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
- Ability to analyze and optimize your advertising campaigns to achieve specified KPIs;
- Experience in А/B testing;
- Experience with a lot of traffic, ability to work with a large array of information.
Responsibilities:
- Creating, setting up and optimization advertising campaigns on In-app platforms to attract new players to the Product;
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results;
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
- Setting the Terms of Reference for the necessary promotional materials;
- Competent budget management;
- Together with the team, the formation of media strategies, calculation of the KPI funnel;
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
- Regular reporting on performance and profit;
- Market and Competitor Analysis;
- Planning and calculation of Traffic Streams.
Benefits:
- An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc;
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
- Laptop & all necessary equipment for work according to the holding standards;
- Paid vacations, sick leave, personal events days, days off;
- Referral program — enjoy cooperation with your colleagues and get the bonus;
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
- Rewards program for mentoring and coaching colleagues;
- Free internal English courses;
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more;
- Other benefits could be added based on your location.
Анастасія
