Старший менеджер з оптової торгівлі в Україні

Senior Manager Wholesale Ukraine

Purpose & Overall Relevance for the Organization:

• Drive profitable and sustainable market share growth across all accounts in Ukraine, including Key Accounts, Regional Accounts, and DPC.
• Ensure adidas' brand leadership position in Ukraine while optimizing digital and retail KPIs.
• Develop and maintain strong partnerships with customers, ensuring seamless execution of Go-To-Market (GTM) strategies.
• Implement strategic category plans, focusing on increasing sell-out and market penetration.

Key Responsibilities:

Sales & Account Management:

• Lead and manage all adidas accounts in Ukraine, ensuring revenue growth and brand positioning.
• Serve as an ambassador for assigned accounts internally, facilitating collaboration across functions.
• Execute the GTM strategy across Key Accounts, Regional Accounts, and DPC channels.
• Develop Account Fact Books to document market insights, performance, and future opportunities.
• Drive sell-in and sell-out strategies, ensuring brand dominance and profitable growth.
• Ensure on-time deliveries, replenishment strategies, and marketing activations to maximize sell-out.

Strategic Planning & Business Development:

• Develop and execute strategic business plans to achieve sales, profit, and market share targets.
• Set and manage budgets & forecasts, ensuring business objectives are met.
• Identify and implement growth opportunities within Ukraine’s retail and wholesale landscape.
• Lead discussions on trade investments (TI), tracking performance and adjusting strategies as needed.

Market & Competitive Analysis:

• Continuously monitor market trends, competitor activities, and consumer behaviors to drive strategic decisions.
• Provide data-driven recommendations to the Regional Director and senior leadership team.
• Conduct regular market visits to ensure adidas' presence and execution excellence.

Operational Excellence & Compliance:

• Ensure all wholesale and retail agreements are met in compliance with company standards.
• Work closely with customer service, trade marketing, visual merchandising, and training teams to enhance account performance.
• Maintain a high-performance culture, setting clear expectations and providing consistent feedback.

KPI’s

• Net Sales Growth
• Standard Margin
• Profitability
• OB Conversion
• SWB & MWB
• Range Efficiency
• Sell out Performance

Knowledge, Skills and Abilities:

• Proven experience in Planning, Selling, and Negotiating.
• Strong communication skills; written, oral, and presentation.
• Deep industry knowledge in retail/wholesale, particularly in Ukraine’s market.
• Strong cross-functional experience across marketing and sales.
• Analytical mindset with the ability to drive strategic decision-making
• People management skills to lead a team and build a high-performance culture.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education and Experience / Minimum Qualifications:

• 5-8 years' experience in Sales, Account Management, or Business Development.
• Experience within the sports, fashion, or retail industry is preferred.
• University Degree in Business, Marketing, or a related field.
• English - Upper Intermediate

We offer:

• Official employment in accordance with the Labor Code of Ukraine
• Hybrid work schedule (remote format/work from the office)
• Flexible working hours (from 8-10:00 to 17-19:00)
• Medical insurance
• Partial compensation for lunches
• Discount on company products
• Corporate development programs (career opportunities in various departments of the company, including relocation to other countries)