PPC specialist

JSE Global Solutions is looking for a PPC Manager to join our team.

JSE Global Solutions is a company developing its products in the Job niche (https://effectiveresume.com/).

Over 40 million users in 40+ countries around the world use our products monthly. Key GEO — USA, EU, LATAM.

JSE Global Solutions’ mission is to develop and bring to market its own solutions, fully satisfying its need for quality traffic and giving it an edge over the competition.

Key Responsibilities:

• Campaign Strategy Development: Plan, develop, and execute effective PPC strategies across platforms like Google Ads, Bing Ads, and social media channels (e.g., Facebook, LinkedIn) to achieve business goals.
• Budget Management: Oversee and allocate budgets for PPC campaigns, ensuring optimal spend and ROI while minimizing wasted ad spend.
• Keyword Research & Optimization: Conduct in-depth keyword research, analyze trends, and optimize campaigns for maximum performance and relevance.
• Ad Creation & Testing: Write compelling ad copy, design A/B tests, and continuously refine ads to improve CTR (Click-Through Rate) and conversion rates.
• Performance Monitoring & Reporting: Track campaign performance using tools like Google Analytics, Google Ads, and third-party platforms. Provide detailed reports and actionable insights to stakeholders.
• Bid Management: Monitor and adjust bids to maximize ROI, using manual and automated bidding strategies.
• Landing Page Optimization: Collaborate with web designers and developers to ensure landing pages are optimized for conversions and aligned with ad messaging.
• Competitor Analysis: Research and analyze competitor strategies to identify opportunities and stay ahead in the market.
• Team Collaboration: Work closely with SEO, content, and marketing teams to ensure cohesive digital marketing efforts.
• Stay Updated on Industry Trends: Keep abreast of PPC trends, algorithm updates, and new tools to maintain a competitive edge.

Requirements:

• Proven Experience: 2-5 years of hands-on experience managing PPC campaigns across multiple platforms (Google Ads, Bing Ads, social media ads, etc.).
• Certifications: Google Ads certification (preferred) and other relevant certifications (e.g., Microsoft Advertising, Facebook Blueprint).
• Analytical Skills: Strong ability to analyze data, interpret metrics, and make data-driven decisions to optimize campaigns.
• Technical Proficiency: Expertise in PPC tools like Google Ads, Google Analytics, SEMrush, Ahrefs, or similar platforms.
• Budget Management Skills: Experience managing large budgets and delivering measurable ROI.
• Creative Thinking: Ability to craft engaging ad copy and visuals that resonate with target audiences.
• Communication & Language Skills: Excellent written and verbal communication skills for reporting, presenting, and collaborating with teams.
• English Proficiency: Upper Intermediate or higher.
• Problem-Solving Skills: Ability to troubleshoot underperforming campaigns and implement effective solutions.
• Time Management: Strong organizational skills to manage multiple campaigns and deadlines simultaneously.
• Knowledge of SEO: Understanding of SEO principles and how they complement PPC efforts.
• Adaptability: Willingness to learn and adapt to new tools, platforms, and industry changes.

Offered benefits:

• Competitive salary;
• Collaborative and innovative work environment;
• Professional development opportunities;
• Health and wellness benefits;
• Flexible work arrangements.