Head of Brand Marketing Department

American University Kyiv (AUK) is a prestigious educational institution located in Kyiv, offering a high-quality American-style education. Through its partnership with Arizona State University (ASU), repeatedly ranked #1 in the U.S. for innovation and global impact, AUK enables Ukrainian students to access ASU’s academic content, top-tier learning management system and earn American along with Ukrainian diploma.

We are seeking an experienced and strategic Head of Brand Marketing Department to lead our branding initiatives, enhance market intelligence, and drive enrollment growth.

What We Offer:

• Highly interactive international work environment in one of the best private universities in Ukraine
• An opportunity to learn in a supportive, collaborative environment
• Work schedule: 5/2, full-time

Role Overview

The Head of Brand Marketing Department will be responsible for all brand-building initiatives, communications, and market intelligence. This role plays a critical part in shaping AUK’s market position, driving student engagement, and ensuring strong financial performance through innovative marketing strategies. 

Key Responsibilities

1. Market Intelligence and Competitive Analysis

• Lead market research and competition analysis to extract actionable insights.
• Monitor educational market trends and predict future demands.
• Conduct long-term strategic planning based on market intelligence.
• Develop and conduct student, alumni and partner surveys.

2. Brand Marketing Strategy

• Develop AUK’s annual brand marketing strategy and activity plan.
• Develop and execute communication, content and events strategy. 
• Oversee content creation, ensuring consistency and high quality.
• Evaluate and optimize the effectiveness of marketing campaigns.

3. Program Development and Launch

• Take an active role in new program development (NPD) from customer insights through to launch, ensuring seamless cross-functional cooperation and alignment in program rollouts.
• Lead AUK English courses and other AUK educational products targeted at pre-enrollment / enrollment numbers increase.

4. Collaboration and Stakeholder Management

• Act as a strategic partner to the Enrollment, PR, and Digital Marketing teams.
• Optimize A&P (Advertising & Promotion) investment efficiency.
• Oversee implementation of partnership projects.

5. Compliance and Governance

• Ensure all marketing activities comply with internal policies and legal requirements.
• Provide high-quality inputs to business strategy and marketing investment decisions.
• Foster transparent and efficient collaboration with internal teams and third parties.

6. Event marketing

• Develop annual event plan targeted at image and leadgen.
• Ensure excellent execution including promotion, agenda, speakers and presentations development.

7. Regional Expansion Support

• Lead AUK go-to market strategy in new regions (e.g. Dnipro).
• Develop events and marketing communication to build brand awareness and hit enrollment targets. 
• Plan business trips (1–2 times per quarter).

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand marketing, preferably in higher education or corporate marketing.
• Proven track record in market research, brand strategy, and campaign management.
• Experience in new program development (NPD) and financial performance management.
• Strong leadership skills with the ability to collaborate across departments.
• Data-driven mindset with excellent analytical and strategic thinking abilities.
• Exceptional communication and project management skills.
• Fluency in English.

At AUK, we value all employees and candidates as unique individuals, and we welcome the diversity of experiences they bring to our company.

Please send us your CV and a brief cover letter.