PR specialist
ABOUT US:
BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background.
Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.
YOUR IMPACT:
- Develop and execute PR strategies to increase brand visibility and secure media coverage for BetterMe products.
- Build and maintain strong relationships with media, stylists, celebrities, and industry professionals.
- Write press releases, media kits, and other materials to support brand messaging and product launches.
- Organize and manage product launches to maximize media exposure.
- Monitor media coverage and industry trends to identify PR opportunities and manage potential risks.
- Conduct research on industry trends, competitors, and media landscapes to refine PR strategies.
- Collaborate with design, analytics, and legal teams to align PR efforts with brand objectives.
- Monitor, measure and report on PR effectiveness.
ABOUT YOU:
- 3+ years of experience as a PR Specialist in global markets;
- Upper-Intermediate English proficiency;
- Proven track record: a portfolio showcasing organic and/or affiliate publications in international media;
- Eagerness to explore affiliate marketing and new communication channels;
- Proactive mindset and readiness to take ownership of PR processes;
- Ability to thrive in a fast-paced environment, prioritize tasks, and meet deadlines;
- Strong multitasking skills to manage multiple projects simultaneously;
- Strategic thinking with the ability to foresee challenges and turn them into opportunities.
WILL BE A PLUS:
- Successful involvement in global media projects;
- Previous focus on lifestyle products;
- Working with analytics and optimizing campaigns based on data insights;
- Experience in cross-channel teams with involvement in various processes;
- Understanding of affiliate marketing.
WHAT DOES THE PR TEAM DO?
- We create communication campaigns about the launch of our social projects: Limb Loss Workouts, sleeping stories by Ukrainian authors narrated by Olena Kravets, online exercises for children recommended by the Ministry of Education and Science of Ukraine, a self-help course for stress relief in collaboration with the World Health Organization and Olena Zelenska, LGBTQ+Me course;
- We ensure the participation of the company's CEO at the largest global business events: Web Summit, Forbes U30 Summit, London Tech Week, HLTH;
- We work on organic publications about the launch of the BetterMe Store collection in major fashion magazines, including Cosmopolitan USA, L'Officiel USA, Grazia, and Hola!
- Every day, we come up with new ideas for new projects and put them into action.
?Please submit your resume, along with a portfolio of your previous work, highlighting successful PR campaigns and media coverage.
Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world.
The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.
Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.
Competitive salary. Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.
Find more about us on social media platforms: Instagram, LinkedIn.
